+48 52 325 20 00
85-461 Bydgoszcz
ul. Ołowiana 12

We distribute professional cosmetics and hairdressing equipment

Distribution in Poland is run under the Fale Loki Koki

the biggest house of brands in Poland. In the offer, you can find 49 brands, including 18 for exclusivity on Polish territory, 8 in closed distribution, and private brands. Altogether, we offer over 6000 products. 

Overseas distribution focuses on the export of private brands in 8 European countries through cooperation with distributors. Our strategic markets are Latvia, the Czech Republic, and Ukraine.

International export

Highest quality HAIRDRESSING
cosmetics and tools

Private brands


Mila Professional is a Polish hairdressing brand with rich European experience. It offers a full range of coloration, haircare, and styling products, which are being developed under the watchful eye of experts from Polwell. Cooperation with selected European producers allows the brand to develop formulations rich in active substances.



Fox is a brand offering professional hairdressing tools and salon equipment that has been present on the market since 2002. In its assortment, FOX covers complex furnishing of hairdressing salons. Fox participates in International Hairdressing Trade fairs, supports Hairdressing Schools, and cooperates with the best Polish hairdressers, supporting the hairdressing industry.

Our reach in the European market



We deliver cosmetics to 10 European countries and Israel

40 mln

Euros of annual turnover
Sales reps


located working all over Poland

Polish market offer

We are a trading company specializing in offering innovative cosmetic solutions on the Polish market. All our products are carefully selected and come from renowned brands from different parts of the world, which in the same way as we, put the emphasis on the composition of its cosmetics and running the business in a responsible manner.

Reach in Poland

Operation scope
in Poland

As a Fale Loki Koki for many years, we have been successfully entrusted by over 30 000 hairdressing salons and business partners all over the Polish territory.

Our offer is composed of more than 6000 products, including the best brands and newest trends in the hairdressing industry. We are convinced that there is something for everyone in our offer.




Service by


Sale reps



Full service of our business partners

Private Label brands


We implement the private label brands on the market comprehensively. We offer our experience during formulation development, choice of packaging, and complex marketing activities.



Brand distributed in Rossmann drug store chain. Products are dedicated to the ‘Z’ generation. The formulas are based on the PEH balance, formulations have at least 95% of ingredients of natural origin, and recycled plastic was used for packaging.


Hair Expert

Professional cosmetics based on hairdressing formulations, available in Rossmann drug store chain. The face of the brand is Wojciech Zielinski – an expert from the ‘Daj się odmienić’ (En. Give yourself a makeover) TV program.


WS Academy

The brand ambassadors are Wierzbicki & Schmidt – charismatic hairstyle creators. The WS Academy products are the reflection of professionalism, creativity, and well-groomed hair. The brand is available in Rossmann drug store chain.